Reference No: ECO0174Pages: 7 Published on: 1, January, 1974
Abstract: This case illustrates how the effectiveness of advertisement expenditures can be assessed; say, a model for sales of Voltas is set up and formalized sales of cost benefit analysis of advertisement expenditure. ... More
Reference No: OB0057Pages: 4 Published on: 1, January, 1974
Abstract: This case deals with the problems of implementation of a managerial decision to reward a highly efficient employee of a district panchayat. While the top administrators responsible for evaluating the person clearly recommend the award, the issue gets indefinitely delayed due to procedural questions raised by a superior agency and ... More
Reference No: MAR0122Pages: 10Published on: 1, January, 1974
Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More
Reference No: P&IR0058(B)Pages: 6Published on: 1, January, 1974
Abstract: This case is a sequel to The Problem of Bashir's Transfer (A) P&IR0058 case. It gives a running account of how the management reacted to an employee's request for cancellation of transfer and the subsequent series of events that took place at the instance of the employee, the management ... More
