Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: CMA0140Pages: 15Published on: 1, January, 1967
Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More
Reference No: ECO0065(C)Pages: 11Published on: 1, January, 1967
Abstract: To evolve an approach which can provide guidelines for planning the optimal product mix and the best utilization of the company's facilities. To familiarize students with the use of the linear programming technique as a tool for resource allocation in business planning. ... More
Reference No: OB0037Pages: 9Published on: 1, January, 1967
Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More
Reference No: PROD0026(A)Pages: 10Published on: 1, January, 1967
Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More
Reference No: QM0020Pages: 6 Published on: 1, January, 1967
Abstract: Use of present value analysis payback period and annualized profit methods to aid decision making in capital budgeting. Requires John Dearden's note on Capital Budgeting. ... More
Reference No: F&A0034(A)Pages: 13 Published on: 1, January, 1967
Abstract: Deals with the financial problems involved at the time of amalgamation of Investa with Telco. The most important financial problem is the valuation of shares for establishing a ratio for exchange. The discussion should be conducted by organizing two separate groups for the shareholders of these two companies. As the ... More
Reference No: BP0026Pages: 38Published on: 1, January, 1967
Abstract: Presents, against the industrys background, the company's tactical decision to acquire aeroplanes for transporting newspapers, the history of the company and its leading position in the newspaper industry in India. The major focus of discussion is the inadequacy of the tactical move to take care of changes in customer characteristics. ... More
Reference No: OB0058(A)Pages: 11Published on: 1, January, 1967
Abstract: This case is the first part of a three-part case. It describe the perception of the chief executive who is also the major stock-holder of the company about his subordinates. The case gives some incidents on which the chief executive bases his opinions as well as the perception of the ... More
Reference No: MAR0077Pages: 5 Published on: 1, January, 1967
Abstract: An industrial equipment marketing company which markets mining machinery to the coal mines decides to sell boots and uniforms for miners. The company perceives these products as consonant with the rest of its product mix on the ground that they will involve "industrial marketing" to the coal companies. After the ... More
