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List of Most Popular Cases

  1. A Case on Analysis of Data: Brand Awareness Among Ahmedabad High School Students

    Authors: Vora, M N;

    Reference No: MAR0139 Pages: 17 Published on: 1, January, 1975

    Abstract: The case is based on a brand awareness study among high school students in Ahmedabad. The purpose of the case is to expose participants to data analysis. The situation offers possibilities of using various analytical techniques. The primary data are stored on computer tapes. ... More

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  2. Educational Innovations for Rural Development

    Authors: Rao, T V;

    Reference No: OB0013 Pages: 29 Published on: 1, January, 1977

    Abstract: This exercise presents the actual experience of a faculty team Educational System Unit (ESU) of the Indian Institute of Management, Ahmedabad, which made an attempt to link education with development in a backward area of Rajasthan. The initial experiences are presented in this case in five parts. The experience starts ... More

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