Reference No: MAR0480Pages: 26Published on: 29, March, 2016
Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More
Reference No: BP0388Pages: 12Published on: 29, March, 2016
Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More
Reference No: F&A0530Pages: 9Published on: 30, March, 2016
Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More
Reference No: OB0224Pages: 18Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
Reference No: CMHS0033(B)Pages: 11Published on: 31, March, 2016
Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More
Reference No: PROD0311Pages: 38Published on: 31, March, 2016
Abstract: This case deals with several types of uncertainties faced by project team in an oil company north east in India. These challenges and uncertainties are in the areas drawing approval, supply chain , critical equipment availability, soll type, control room, soil type, employee availability, environmental clearances, safety and wildlife clearances. This ... More
Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: CMHS0037Pages: 27Published on: 31, March, 2016
Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More
Reference No: BP0392Pages: 11Published on: 31, March, 2016
Abstract: The Government of India established Competition Commission of India (CCI hereafter) through an act promulgated in 2002 to shift regulatory focus from curbing monopolies to promoting competition. The organization became fully functional in 2009 and gained recognition for its proactive stance when it slapped a penalty of Rs. 6400 crore on eleven cement ... More
Reference No: CISG0133Pages: 37Published on: 31, March, 2016
Abstract: National Innovation Foundation (NIF) was a partner organization of the Honey Bee Network (HBN), which was a networked organization of individuals, innovators, farmers, scholars, academicians, policy makers, entrepreneurs and non-governmental organizations (NGOs). The HBN worked to create a network of grassroot innovators and acknowledged him/her by protecting the IPR ... More
Reference No: MAR0483(B)Pages: 4Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Reference No: CMHS0033(A)Pages: 19Published on: 31, March, 2016
Abstract: The Executive Director, UNICEF was reviewing the UNICEF 2014 report on the progress made by the WHO countries towards achieving the fourth Millennium Development Goal MDG 4. The MDG 4 called for reduction in U5 mortality (U5 represents children less than 5 years old) by a two-third between 1990 and 2015. The report mentioned 6.6 million children ... More
