Most Popular cases

List of Most Popular Cases

  1. Creative Exercises in Sales and Distribution Strategy

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0289 Pages: 2 Published on: 1, January, 1985

    Abstract: Five short exercises dealing with domestic and international sales and distribution strategy formulation. ... More

  2. Navabharat Electricals Limited

    Authors: Shukla, P R;

    Reference No: PROD0198 Pages: 13 Published on: 1, January, 1985

    Abstract: This case can be used for discussion on issues on production scheduling aggregate planning, step loading, product mix, etc. Scheduling procedure and problems due to uncertainties in scheduling process can be highlighted. ... More

  3. Rural Unrest: Two Scenarios

    Authors: Gupta, Ranjit;

    Reference No: CMA0603 Pages: 5 Published on: 1, January, 1985

    Abstract: The early seventies witnessed clashes between the farmers and agricultural labourers throughout the country. In Bhojpur confrontations between the landless labourers led by Jagdish Mahto and the rich landlords broke into open clashes. In the beginning, peaceful means like demonstrations and processions were held by the labourers. But as they ... More

  4. New Madras Plastics Corporation

    Authors: Balakrishnan, K;

    Reference No: F&A0373 Pages: 12 Published on: 1, January, 1985

    Abstract: The accountant believes that one of the products, twenty- litre grease container, does not fetch a price adequate to cover its costs. With the anticipated fall in volume she expects the unit cost to rise even higher. The issue requires understanding of relevant costs, cost-volume- profit relationship and contribution- based ... More

  5. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

  6. Mohan Verma at Panacea Pharma

    Authors: Lajmi, Ravi; Dixit, M R;

    Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

    Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

  7. Cost Classification Exercise

    Authors: Balakrishnan, K;

    Reference No: F&A0377 Pages: 3 Published on: 1, January, 1986

    Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis?manufacturing, selling, administration, research and development, etc; 2) on a traceability basis?direct versus indirect; and 3) on a behavioural basis?fixed versus variable. It is presented in an ... More

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