Most Popular cases

Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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Authors: Vora, M N;

Reference No: MAR0235 Pages: 13 Published on: 1, January, 1978

Abstract: The case deals with a large consumer panel (more than 5,000 families) operations. The Textiles Committee, Bombay, is operating this panel on a continuous basis. Executives of a group of textile mills have been considering how they use the information generated by the Textiles Committee. It requires evaluation of panel operation, ... More

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Authors: Desai, P V; Bhattacharyya, S K;

Reference No: F&A0326 Pages: 4 Published on: 1, January, 1978

Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More

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Authors: Dholakia, Nikhilesh; Kulkarni, A R;

Reference No: MAR0202 Pages: 6 Published on: 1, January, 1978

Abstract: A mediumsized radio company is reviewing its product and marketing strategy in light of the shifting emphasis from stationary to portable radios in the industry. The marketing manager wants to estimate the stage in product life cycle and the future trends for both types of radios. ... More

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Authors: Prasad, R Venkataramana; Malya, M Meenakshi;

Reference No: QM0136 Pages: 1 Published on: 1, January, 1978

Abstract: Presents the decision problems encountered in setting up a stall at the funfair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More

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Authors: Matthai, Ravi J;

Reference No: BP0134 Pages: 47 Published on: 1, January, 1978

Abstract: The National Chemical Laboratory, Pune, like many laboratories of the Councils of Scientific and Industrial Research, India, was being criticized for not being relevant to the needs of the nation. There was an explicit change in policy from "basic" to "applied" research and administrative practices were introduced to bring about ... More

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