Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: F&A0048(A)Pages: 12Published on: 1, January, 1966
Abstract: Deals with the problems that arose while converting deferred shares into ordinary shares for simplifying the corporate capital structure. The best legal, accounting and technical brains were engaged in resolving this problem. A firm stand had been taken by deferred and equity shareholders and they were to present their case ... More
Reference No: ECO0018Pages: 12Published on: 1, January, 1966
Abstract: The case Concerns the small car investment project about which the Government of India was to announce a decision in 1955. The problem was: In view of the existing idle capacity in the indigenous industry, and the foreign exchange shortage, was the decision to go ahead with a new Small car ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More
Reference No: F&A0011EX(A)Pages: 7Published on: 1, January, 1966
Abstract: The case leads to a discussion of the various issues affecting the price fixation of rights offered in a textile mill which intends to diversify into an unrelated field. ... More
Reference No: P&IR0017(C)Pages: 1Published on: 1, January, 1966
Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More
Reference No: F&A0001Pages: 7 Published on: 1, January, 1966
Abstract: Focuses on the place of public deposits in the financial structure of a company. Students can analyse the problem of the extent of reliance on this source of financing. ... More
Reference No: PROD0036Pages: 6Published on: 1, January, 1966
Abstract: The plant engineer proposes to set up an internal maintenance workshop. The case provides ample material to consider this proposal against the company's existing method of operations that is mostly contractual. ... More
Reference No: F&A0018Pages: 6Published on: 1, January, 1966
Abstract: Problems and considerations involved in estimating depreciation charge on written down value and straight-line methods are discussed. The changing of depreciation method has to be evaluated in the light of a change in profit figures for reporting purposes, conversions and accepted accounting principles. ... More
