Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: F&A0002Pages: 16 Published on: 1, January, 1966
Abstract: Deals with medium term financing in a small electricity company. Can also be analyzed from the viewpoint of a loan officer in a financial corporation. ... More
Reference No: F&A0019Pages: 23Published on: 1, January, 1966
Abstract: Deals with the control and reporting system in Hindustan Lever Limited. The relative contribution approach to management reporting is brought out in the case. ... More
Reference No: PROD0032Pages: 37 Published on: 1, January, 1966
Abstract: A large printing press employing about six hundred persons is operating like a service organization for a state government. There is a large backlog of orders in some sections of the press, whereas some other sections are having excess capacity. The management is working under several constraints, particularly under several ... More
Reference No: MAR0067Pages: 7Published on: 1, January, 1966
Abstract: The case gives the proposal of a research agency for a national sample survey. Participants are expected to evaluate the proposed sampling design for the study. The problems of identifying relevant sample frames, and questions about the implication of using alternative sample frames in terms of under representation or wastage ... More
Reference No: F&A0031Pages: 10Published on: 1, January, 1966
Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More
Reference No: BP0014(B)Pages: 15Published on: 1, January, 1966
Abstract: The second case in this series, case (B) (BP0015) describes the policy making and operating organization of the dairy and raises the question of whether it requires change or improvement in light of the dairys objectives and the losses which it is sustaining. ... More
Reference No: P&IR0066(A)Pages: 7 Published on: 1, January, 1966
Abstract: Labour problems arising out of the closing down and shifting of one of the plants of a factory to a new location, issues pertaining to the union's objection to the discharge of surplus workmen and the company's legal position are discussed. ... More
Reference No: PROD0006(D)Pages: 11Published on: 1, January, 1966
Abstract: This is an exercise in establishing economic batch quantities for manufacture. In the light of the concepts covered in a background note, "A Case against the Economic Batch Quantity" (The Manager, January 1964, Management Publications Limited, London), throughout time, setup time, etc are to be used. ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
