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Most Popular cases

List of Most Popular Cases

  1. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

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  2. Pearson Milk Limited

    Authors: Mathur, D P; U K Srivastava; Gupta, V K;

    Reference No: CMA0559 Pages: 11 Published on: 1, January, 1981

    Abstract: The case deals with milk procurement strategy pursued by the processing plant. The survey method technique was adopted to elicit information from milk producers in the milk shed area of the dairy plant. ... More

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  3. Raj (India) Limited

    Authors: Verma, Pramod;

    Reference No: P&IR0145 Pages: 8 Published on: 1, January, 1981

    Abstract: The case deals with a situation of conflict leading to lockout in a company. After a comparatively peaceful existence for nearly fifteen years, the industrial relations situation started deteriorating. The internal as well as the external environment had undergone a radical change. A new union leader adopts the strategy of ... More

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  4. Thaneswar Primary Health Centre I

    Authors: Gupta, V K;

    Reference No: PSG0001 Pages: 10 Published on: 1, January, 1981

    Abstract: This case investigates the variables that characterize human relations in a PHC. It describes the functions and position of each official at the PHC level and their relationships, and traces the patterns of conflict and adjustment. ... More

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  5. Gbonota-piata Special Rice Project: Case Study

    Authors: Desai, D K;

    Reference No: CMA0547 Pages: 24 Published on: 1, January, 1981

    Abstract: The case study deals with the preparation of a feasibility study of a developmental project for irrigated rice production in an underdeveloped country - viz., Liberia in West Africa. It helps students in the use of the technique of cost-benefit analysis. The exercises and worksheets attached with the case will ... More

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  6. Evaluation of R. Shekhar (A)

    Authors: Verma, Pramod;

    Reference No: P&IR0150(A) Pages: 4 Published on: 1, January, 1981

    Abstract: Case (A) provides data on the confidential reports written by a health employee's officers. An adverse entry was recorded in the confidential report of the employee. His immediate supervisor made charges against him. The employee had subsequently appealed against the charges. Case (B) P&IR0150(B) deals with the departmental ... More

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  7. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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  8. Community Health Volunteers: Case of Better Performance

    Authors: Bhatt, Anil; Maru, Rushikesh M; Upadhyay, Bharat;

    Reference No: PSG0043 Pages: 8 Published on: 1, January, 1981

    Abstract: This is a case of the better performing CHV. ... More

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  9. Swaran Singh's Dilemma

    Authors: Gaikwad, V R; Mote, V L; Ranade, C G; Seetharaman, S P;

    Reference No: CMA0533 Pages: 21 Published on: 1, January, 1981

    Abstract: A state marketing federation, taking advantage of the scheme of the National Cooperative Development Corporation, started a cold storage without a detailed feasibility report. The unit failed to get sufficient volume of business. Inefficient management made the cold storage unpopular with the users. some consultants were called in to suggest ... More

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  10. Offloading Decision - A Case

    Authors: Korgaonker, M G;

    Reference No: PROD0170 Pages: 9 Published on: 1, January, 1981

    Abstract: This case deals with offloading decision in a heavy engineering type manufacturing organization. The case covers both the procedures as well as criteria used for the offloading decision. ... More

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