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Most Popular cases

List of Most Popular Cases

  1. Scorpio from Mahindra: Developing Brand

    Authors: Koshy, Abraham;

    Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

  2. Scorpio from Mahindra: Brand Positioning

    Authors: Koshy, Abraham;

    Reference No: MAR0378 Pages: 32 Published on: 24, April, 2006

    Abstract: Mahindra & Mahindra Limited, the flagship company of the Mahindra group with a turnover of `55 billion (US$ 1.2 billion), was planning to launch their new sports utility vehicle as a strategic response to the rapidly changing hues of the Indian automobile market. The case describes the rationale of the new product activity ... More

  3. Auto Care Centre: Shivranjini

    Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

    Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

  4. Airport Privatization: Bidding for Delhi and Mumbai (A)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(A) Pages: 48 Published on: 4, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

  5. Airport Privatization: Bidding for Delhi and Mumbai (D)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(D) Pages: 3 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

  6. Airport Privatization: Bidding for Delhi and Mumbai (B)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(B) Pages: 16 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

  7. Airport Privatization: Bidding for Delhi and Mumbai (E)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(E) Pages: 5 Published on: 9, April, 2007

    Abstract: Modernization of Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. These airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft movement in 2003 ... More

  8. Airport Privatization: Bidding for Delhi and Mumbai (C)

    Authors: Jain, Rekha; Raghuram, G; Gangwar, Rachna;

    Reference No: PSG0102(C) Pages: 1 Published on: 9, April, 2007

    Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More

  9. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

  10. Dispute Resolution in an ROB Infrastructure Project (C)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(C) Pages: 10 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

  11. Dispute Resolution in an ROB Infrastructure Project (A)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(A) Pages: 48 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

  12. Dispute Resolution in an ROB Infrastructure Project (D)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(D) Pages: 3 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

  13. Dispute Resolution in an ROB Infrastructure Project (B)

    Authors: Venkataraman, Krishnan;

    Reference No: PSG0103(B) Pages: 26 Published on: 27, March, 2008

    Abstract: The construction contract of a four laned Road Over Bridge (ROB) on the Mangalapuram and Udyognagar link was awarded to a contractor by the PWD (Government). The construction began in August 1999 with an expected completion in September 2001. However, due to a variety of causes, the process was delayed and the ... More

  14. Air Deccan (B)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(B) Pages: 10 Published on: 17, July, 2008

    Abstract: Air Deccan concluded its Initial Public Offering (IPO) in May 2006, which did not receive a strong positive investor response. The company had reported a loss in the previous year. It further suffered a financial crunch due to continuous hike in fuel prices and addition of new aircrafts. To partly counter ... More

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