Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
Reference No: BP0066Pages: 13Published on: 1, January, 1975
Abstract: Focuses on the problems and challenges a management graduate faces in a company, that in the past, had relied heavily on personal appraisal for decision-making. Also provides data for systematic decision-making in an organization facing problems of growth for survival. ... More
Reference No: F&A0267(B)Pages: 1Published on: 1, January, 1975
Abstract: These cases provide a list of the items (with figures) that appear in the company's balance sheet and profit and loss statement. Students are required to classify these items and prepare financial statements. ... More
Reference No: QM0060Pages: 4Published on: 1, January, 1975
Abstract: This case describes the strategy for introducing a computer- based management information system in a large firm producing a single major product at several factories. ... More
Reference No: ECO0219Pages: 7Published on: 1, January, 1975
Abstract: The study aims at describing the general method of national forecasting followed by official agencies of developed countries. It discusses the procedures of forecasting through two methods, viz. successive approximation method and the method of simultaneous solution of equations in connection with econometric models. Finally, it compares the approaches followed ... More
Reference No: P&IR0071(A)Pages: 3Published on: 1, January, 1975
Abstract: The three cases refer to the problem of discipline in industry. They highlight the fact that disciplinary measures can be taken by the management under the Industrial Employment (Standing Orders) Act even when misconduct takes place outside the factory premises. Case (A) describes the problem and the philosophy of the ... More
Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: F&A0266Pages: 9 Published on: 1, January, 1975
Abstract: Deals with the issues involved in the amalgamation of the Bank of Baroda Limited with Mahindra Ugine Steel Company, particularly those relating to the worth and value of BOB shares in exchange for shares of MUSCO. ... More
Reference No: QM0058Pages: 5 Published on: 1, January, 1975
Abstract: Investment alternatives under uncertainty in a personal situation are discussed. The opportunity rate of return can be illustrated along with the concept of choice of criterion for decision making under uncertainty. ... More
Reference No: P&IR0083Pages: 8 Published on: 1, January, 1975
Abstract: This study description is based on the authors' interviews with a large number of employees and executives of a nationalized bank. It describes the reasons behind white collar employees forming a trade union. ... More
Reference No: BP0098Pages: 3Published on: 1, January, 1975
Abstract: Describes: a) company history, b) its owner chairman and his style of management, and c) the opportunities and threats posed by a set of impending changes in leadership, appointment of a new deputy general manager, expansion, diversification, and professionalization. This case is a supplement to "Ajit Verma: The MBA' (F& ... More
Reference No: F&A0257Pages: 7 Published on: 1, January, 1975
Abstract: Highlights the various considerations to be kept in mind while making a bonus issue in a company whose shares are not actively traded on the stock exchange. ... More
Reference No: F&A0278Pages: 7 Published on: 1, January, 1975
Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More
