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Most Popular cases

List of Most Popular Cases

  1. Sahara, SEBI and SC Saga

    Authors: Agarwal, Anurag K.;

    Reference No: BP0370 Pages: 9 Published on: 31, March, 2014

    Abstract: The case deals with the Supreme Court's decision of August 31, 2012, ordering Sahara to refund Rs. 24,000 crores and interest to SEBI, so as to refund to the real investors. Despite unambiguous orders, Sahara did not comply fully and kept on prolonging the matter using number of pretexts, ultimately resulting in Roy’ ... More

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  2. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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  3. Innovations in Talent Building: Kaivalya Education Foundation

    Authors: Vohra, Neharika; Patnaik, Snigdha; Neelakantan, Niranjana;

    Reference No: OB0217 Pages: 27 Published on: 31, March, 2014

    Abstract: This case describes the talent management practices of Kaivalya Education Foundation (KEF), a social sector organization that works in the domain of school education. The two year Gandhi Fellowship (GF) program run by KEF, takes urban youth from the best graduate colleges in the country and creates a cadre of ... More

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  4. Amul - 2014

    Authors: Dixit, Mukund;

    Reference No: BP0375 Pages: 75 Published on: 7, April, 2014

    Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More

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  5. ABC's Search for the Pied Piper of Consultants

    Authors: Sharma, Sunil; Srinivasa, Addepalli;

    Reference No: BP0376 Pages: 14 Published on: 8, April, 2014

    Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More

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  6. City Healthcare Clinic, Dubai

    Authors: Ramani, K.V; Babu, Kumaresh;

    Reference No: CMHS0027 Pages: 7 Published on: 20, April, 2014

    Abstract: Beginning January 1, 2014, the Dubai Health Authority made healthcare insurance mandatory for every national, resident and visitor in Dubai, with a view to cover the entire population of Dubai in 2-3 years. According to Dr. Haidar Saeed Al Yousuf, Director of Health Funding at the Dubai Health Authority, the mandatory health ... More

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  7. Understanding Lung Cancer - Tobacco Smoking Linkage

    Authors: Roy, Priyanka; Laha, Arnab K;

    Reference No: CMHS0028 Pages: Published on: 22, April, 2014

    Abstract: Lung cancer is one of the most severe types of malignancies occurring in people across the globe. The rate of death due to lung cancer is claimed to be maximum among cancer death cases in developed countries, and it is also rising at a shocking pace in developing nations. Long ... More

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  8. Spark Publishing and Printing House: Short-Run Managerial Decision Raises a ‘Hamlet-Like’ Dilemma

    Authors: Dave, Shruti;

    Reference No: F&A0516 Pages: 4 Published on: 24, April, 2014

    Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More

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