Reference No: P&IR0185Pages: 26Published on: 27, February, 2002
Abstract: Scooter India Ltd., a government of India owned enterprise, secured the license to produce two wheelers at a time when its demand far exceeded supply in the country. Government of India, the owner of the company, controlled the industry. Yet, the company could not report profits for nearly 25 years since ... More
Reference No: MAR0348Pages: 49Published on: 12, February, 2002
Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More
Reference No: PROD0249Pages: 24Published on: 22, January, 2002
Abstract: The case deals with implementation of ERP. The organization initiated some innovative approaches to make the implementation successful and acceptable to the whole organization. ... More
Reference No: CMA0807Pages: 8Published on: 1, January, 2002
Abstract: The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as revealed by the consumers. This is accomplished by performing the price analysis. ... More
Reference No: CMA0805Pages: 17Published on: 1, January, 2002
Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More
Reference No: BP0268(A)Pages: 6Published on: 19, November, 2001
Abstract: Mr. Alok Kumar Gupta is required to decide his company's response to a proposal for becoming a sub-contractor to A - One Confectioneries Private Limited (APL) a large national player in the biscuit industry with aspirations to be a leader in every region. The case describes the details of the ... More
Reference No: BP0268(B)Pages: 8Published on: 19, November, 2001
Abstract: This case describes the experience of Kanpur Confectioneries Private Limited (KCPL), a family managed company, in being a contract manufacturer for A-One Confectioneries Private Limited. The alliance had worked to the advantage of KCPL. It had prospered as a profitable contract manufacturer. It had used the surplus to diversify into ... More
Reference No: MAR0343Pages: 13Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
