Reference No: F&A0120Pages: 8 Published on: 1, January, 1969
Abstract: The general manager has to determine proper criteria for deciding the optimum size of the advertisement appropriation. The case raises the controversy between the advertising manager, who prefers reporting of expenses by advertising activity, and the cost accountant, who prefers accounting and reporting by expense heads. The procedures for compilation ... More
Reference No: PROD0014Pages: 14Published on: 1, January, 1969
Abstract: A layout exercise in which the student is asked to establish the layout for a new plant which will be manufacturing two distinct product lines, one of high volume and the other of low. ... More
Reference No: PROD0073(A)Pages: 10Published on: 1, January, 1969
Abstract: The case highlights the way a company could use to its advantage a new technology for fighting recession. How this company succeeded in procuring export orders in the face of stiff competition is discussed. It also illustrates how a company can meet time limits by using its technological strength. The ... More
Reference No: F&A0116Pages: 6 Published on: 1, January, 1969
Abstract: Deals with the problems involved in formulating and implementing budgets for repairs and maintenance. The main issues are 1) alternative ways of classification of R&M costs say, into minor and major, routine and non routine, preventive and curative, etc. 2) the criteria for such classifications, and 3) the utility of such classifications ... More
Reference No: MAR0081Pages: 16Published on: 1, January, 1969
Abstract: This case deals with the marketing problems of a company, following its modernization and expansion programme. Students are expected to discuss the problems of product policy and the nature of changes that need to be made in the sales organization to cope with the expansion programme. ... More
Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: BP0027Pages: 17Published on: 1, January, 1969
Abstract: A large textile company is considering whether to enter into the manufacture of readymade garments as a few competitiors have already done. The case also presents several alternative arragements by which the company could distribute readymade garments without manufactring garments themselves. ... More
Reference No: CMA0161Pages: 10Published on: 6, November, 1968
Abstract: Summarizes the history of a small ready-mixed cattle feed plant planned as part of the ICD project. It refers to the conception and implementation of the cattle feed factory and its paralised nature of operations. It emphasizes the effect of initial administration of project planning, the nature of the practical ... More
Reference No: PROD0057(A)Pages: 12 Published on: 1, January, 1968
Abstract: The case explains the way a company has prepared its plans for developing and introducing a new product to the market. It highlights the difficulties it had to face while going through the technological change, i.e., applied research, development, marketing and after?sales service. It also highlights the need ... More
Reference No: MAR0071Pages: 15Published on: 1, January, 1968
Abstract: The case involves the students in a realistic situation wherein they have to understand the consumption behaviour and buying pattern of the consumers with regard to bread, and develop a distribution plan for a large public sector bakery set up in Ahmedabad, keeping fully in view the types of retail ... More
Reference No: OB0043Pages: 5 Published on: 1, January, 1968
Abstract: A manager of a medium?sized engineering factory was faced with the problem of retrenching two hundred and seventy?five production workers. The case describes the process of retrenchment, which, though, of great material advantage to the company, raises some questions about professional ethics, as well as the long?term ... More
