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Most Popular cases

List of Most Popular Cases

  1. Launching a New Product

    Authors: Halse, Michael; George, P S;

    Reference No: CMA0192 Pages: 3 Published on: 20, January, 1970

    Abstract: A dairy wants to increase its supply of milk. At present it is supplying only one type of milk to its consumers. The director is considering the possibility of introducing homogenized milk. But he is not sure whether the customers like homogenized milk. Therefore, he is trying to evaluate the ... More

  2. Dudhudyog Dairy (C)

    Authors: George, P S;

    Reference No: CMA0185(C) Pages: 3 Published on: 20, January, 1970

    Abstract: Dudhudyog Dairy (C) is the continuation of Dudhudyog Dairy (B) . After receiving the market survey report, the Sales Manager tries to find the answers to the following questions: 1) Whom should the Dairy serve? 2) What should be the product price policies of the Dairy? 3) What should be the distribution target? 4) What ... More

  3. Murari Sugar Cooperatives **

    Authors: Gupta, G S;

    Reference No: ECO0175 Pages: 6 Published on: 1, January, 1970

    Abstract: Describes project evaluation and investment decisions in the cooperative sector. ... More

  4. Bombay Drug Stores (B) **

    Authors: Seshan, Suresh A;

    Reference No: F&A0057(B) Pages: 2 Published on: 1, January, 1970

    Abstract: This series enables students to understand the complete accounting cycle. The cases list the transactions that have occurred over a two month period. The student is required to journalize the transactions, post the entries into the ledger accounts, summarize the ledger accounts, prepare a trial balance and finally prepare the ... More

  5. Quality Printers Limited **

    Authors: Bhattacharyya, S K;

    Reference No: F&A0093 Pages: 4 Published on: 1, January, 1970

    Abstract: Raises the question of how the following three items should be treated in accounts: 1) exceptional repairs of a nonrecurring nature; 2) substantial advertising and publicity expenditure; and 3) structural additions and alterations. The chief accountant's opinions are expressed in the case, while in the class other viewpoints are to be brought ... More

  6. Two Winding Technologies: Barber Colman versus the Autoconer **

    Authors: Pathak, H N;

    Reference No: ECO0094 Pages: 5 Published on: 1, January, 1970

    Abstract: Discusses the comparative efficiency of two winding technologies in a textile mill. Students and the author, as a project, collected the material for the case in the first place. It throws light upon areas of related decision-making in the textile process ... More

  7. Adjusting to Devaluation Paradise Engineering Limited

    Authors: Pathak, H N;

    Reference No: ECO0095 Pages: 5 Published on: 1, January, 1970

    Abstract: The case examine a very dramatic moment in the life of a company which was to open the bills of lading relating to the imports of machinery on the day following devaluation of the rupee during June 1966. The enhanced financial commitment on the part of the company because of devaluation ... More

  8. Unilever Personnel Policy

    Authors: Chowdhry, Kamla; Anand, K K;

    Reference No: P&IR0074 Pages: 4 Published on: 1, January, 1970

    Abstract: The case gives the organization and functions of the personnel department of an international company. It describes areas of personnel management, which are centrally controlled, and areas that are decentralized in different countries. ... More

  9. Hindustan Lever Limited **

    Authors: Paul, S; Rao, N N Venkata;

    Reference No: ECO0019 Pages: 13 Published on: 1, January, 1970

    Abstract: The case deals with forecasting the market demand for a leading brand of vegetable oil called "Vanaspati." The problem is viewed from the point of view of a company that controls a substantial market share of this product in India. Students are asked to prepare a longterm forecast of ... More

  10. Steel Products Limited **

    Authors: Paul, S;

    Reference No: ECO0016 Pages: 14 Published on: 1, January, 1970

    Abstract: This case is about estimating the likely longterm growth in demand for steel castings in the country using the enduse method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More

  11. Kanpur Soft Drinks Limited (B)**

    Authors: Reynolds, J;

    Reference No: BP0003 Pages: 11 Published on: 1, January, 1970

    Abstract: A new competitive threat appears after the manager has undertaken some changes subsequent to the earlier date. The question of possible further steps, including merger with competitors, arises. ... More

  12. Bharat Chemicals (Private) Limited **

    Authors: Shah, B G; Anantharaman, K;

    Reference No: F&A0227 Pages: 32 Published on: 1, January, 1970

    Abstract: A development bank set up to assist small scale manufacturers finances for the first time a qualified scientist's project for the manufacture of dibasic calcium phosphate (DCP) of pharmaceutical and dentifrice grades. The project runs into difficulties due to environmental factors such as floods and power shortage, which upset the ... More

  13. Ashwin Engineering Company **

    Authors: Balachandra, R;

    Reference No: PROD0096 Pages: 14 Published on: 1, January, 1970

    Abstract: The company is on the verge of developing a new organization structure because of increased activities. The case provides adequate information about the nature of the company, the functions that are to be performed, and the personnel required for developing the organization structure. ... More

  14. J.N. Tata and Tata Iron & Steel Company **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0158 Pages: 19 Published on: 1, January, 1970

    Abstract: The case describes the growth of a premier Indian business house and its management techniques and practices. ... More

  15. Indraprastha Rayons, Ramnagar (B) **

    Authors: Kulkarni, G R;

    Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

    Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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