Most Popular cases

List of Most Popular Cases

  1. Tihar Jail Products ? Branding, Distribution and Communication Strategy

    Authors: Sharma, Dheeraj;

    Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

    Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

  2. ARAM Hospital (Apollo Group)

    Authors: Ramani, K V; Tripathi, Ambrish;

    Reference No: CMHS0012 Pages: 11 Published on: 2, December, 2011

    Abstract: Abdur Razzaque Ansari Memorial (ARAM) Weavers' Hospital was set up in 1996 in Ranchi by the Chotanagpur Regional Handloom Weavers' Cooperative Union Ltd, to fulfill the dream of Mr. Ansari who dedicated his entire life to the upliftment of the weaver community. Starting as a 75 bed secondary care health facility, ARAM ... More

  3. ONGC - SUMITOMO: Avoidable Long Legal Battle

    Authors: Agarwal, Anurag K;

    Reference No: BP0342 Pages: 5 Published on: 15, November, 2011

    Abstract: ONGC vs. Sumitomo - Supreme Court of India, 28 July, 2010 - is an example of a dispute in an international contract, with an arbitration clause, which could have been avoided. Ironically, it took almost two decades to be finally decided. The purpose of this case is to make the readers think ... More

  4. Take Solutions: MEA

    Authors: Raghuram, G; Chandrasekaran, N;

    Reference No: CISG0117 Pages: 33 Published on: 14, November, 2011

    Abstract: Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment ... More

  5. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

  6. Smt. Sulochana Devi Singhania School, Thane Mumbai

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: RJMC0018 Pages: 32 Published on: 4, November, 2011

    Abstract: The case describes the evolution and progress of the project based method (PBM) of teaching at Smt. Sulochana Devi Singhania School, an Indian Council for Secondary Education School, in grades I to IV over a 15 year period. It delineates the roles played by Mr. Rasikbhai, educational advisor to the school, ... More

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