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List of Most Popular Cases

  1. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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  2. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  3. Headset Headache (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

    Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

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  4. Headset Headache (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

    Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

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  5. Hari, Krishnan or Imagination?

    Authors: Varkkey, Biju; Mohan, Devi;

    Reference No: P&IR0205 Pages: 4 Published on: 28, March, 2008

    Abstract: The movie Harikrishanan, starring two leading actors was a commercial success but raise issues related to art, business and responsibity. ... More

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  6. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

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