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Most Popular cases

List of Most Popular Cases

  1. Amul - 2014

    Authors: Dixit, Mukund;

    Reference No: BP0375 Pages: 75 Published on: 7, April, 2014

    Abstract: This case describes the challenges faced by Amul in organising the dairy farmers into a co-operative and creating continuous opportunities for value additions. The participants are required to review the developments in the organisation and recommend a future strategy. ... More

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  2. Marco Crumbs BV

    Authors: Soman, Chetan;

    Reference No: PROD0301 Pages: 9 Published on: 31, March, 2014

    Abstract: Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. ... More

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  3. Sahara, SEBI and SC Saga

    Authors: Agarwal, Anurag K.;

    Reference No: BP0370 Pages: 9 Published on: 31, March, 2014

    Abstract: The case deals with the Supreme Court's decision of August 31, 2012, ordering Sahara to refund Rs. 24,000 crores and interest to SEBI, so as to refund to the real investors. Despite unambiguous orders, Sahara did not comply fully and kept on prolonging the matter using number of pretexts, ultimately resulting in Roy’ ... More

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  4. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  5. Innovations in Talent Building: Kaivalya Education Foundation

    Authors: Vohra, Neharika; Patnaik, Snigdha; Neelakantan, Niranjana;

    Reference No: OB0217 Pages: 27 Published on: 31, March, 2014

    Abstract: This case describes the talent management practices of Kaivalya Education Foundation (KEF), a social sector organization that works in the domain of school education. The two year Gandhi Fellowship (GF) program run by KEF, takes urban youth from the best graduate colleges in the country and creates a cadre of ... More

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