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Most Popular cases
List of Most Popular Cases
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Aava Natural Mineral Water (A)
Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;
Reference No: MAR0470(A) Pages: 25 Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over Rs. 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the ... More
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The Mispriced ADRs of Allied Irish Banks
Authors: Jacob, Joshy; Varma, Jayanth R.;
Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015
Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More
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RentYourFashion.com (D)
Authors: Tripathi, Sanjeev; Agrawal, Rahul;
Reference No: MAR0463(D) Pages: 12 Published on: 30, March, 2015
Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More
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RentYourFashion.com (B)
Authors: Tripathi, Sanjeev; Agrawal, Rahul;
Reference No: MAR0463(B) Pages: 16 Published on: 30, March, 2015
Abstract: Since the concept of rental clothing business was new for Indian market and very few players were dealing in it, ‘Wright & Company’ consulting did an exploratory research to understand the model. Through two expert interviews and extensive survey of the business model of existing players across countries, they developed better ... More
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Swiss Roll (A)
Authors: Varma, Jayanth R.; Virmani, Vineet;
Reference No: F&A0532A Pages: 30 Published on: 30, March, 2015
Abstract: In September, 2011, to prevent its currency from appreciating after the Global Financial Crisis, the Swiss National Bank (SNB) decided to peg its currency to EUR and announced that it would not let CHF go beyond 1/1.20 EUR. Maintaining the peg required the SNB to purchase foreign currency assets virtually endlessly in ... More
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RentYourFashion.com (C)
Authors: Tripathi, Sanjeev; Agrawal, Rahul;
Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
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