Most Popular cases

Authors: Balakrishnan, K;

Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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Authors: Rao, T V; Dixit, N;

Reference No: P&IR0073 Pages: 10 Published on: 1, January, 1975

Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More

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