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Most Popular cases

List of Most Popular Cases

  1. Packaged Goods India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

    Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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  2. Modern Bakeries (India) Limited, Ahmedabad (D)

    Authors: Anand, R K; Jain, Abhinandan K;

    Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

    Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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  3. Dudhsagar Dairy Limited

    Authors: Monappa, Arun;

    Reference No: P&IR0027 Pages: 13 Published on: 1, January, 1974

    Abstract: This case is a manpower planning exercise based on a cooperative dairy. It gives factual information about several variables like organization background, investment, sales, past manpower numbers and salary scales. The objective is to predict future managerial manpower requirements, suggest new positions and levels, and changes in the organization, if ... More

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  4. Market Segmentation for Razor Blades**

    Authors: Vora, M N;

    Reference No: MAR0111 Pages: 16 Published on: 1, January, 1974

    Abstract: The case is based on a survey report of blade users. Perceptions of various segments of users of razor blades are assessed in this survey. ... More

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  5. The Oral Pill in India and China (B)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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  6. Sarvodaya Mills (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0064(B) Pages: 5 Published on: 1, January, 1974

    Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More

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  7. Quasar Corporation (A)

    Authors: Saleem, P A;

    Reference No: MAR0130(A) Pages: 11 Published on: 1, January, 1974

    Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More

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  8. Geep Flashlight Industries Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

    Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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  9. Roysenstien Breweries Limited

    Authors: Seshan, Suresh A; Mehta, Kiran J;

    Reference No: F&A0251 Pages: 7 Published on: 1, January, 1974

    Abstract: The chairman of the company has assured the shareholders of a minimum dividend following increase in the company's licensed capacity. The chief accountant and other senior executives analyse the market for beer, the demand potential, plus the structure and behaviour of material costs and operating expenses, to see if the ... More

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  10. Ahmedabad Public Utility

    Authors: Saiyadain, M S; Monappa, Arun;

    Reference No: P&IR0008 Pages: 10 Published on: 1, January, 1974

    Abstract: Describes the specific procedures used for selecting managerial personnel for a large public utility firm. ... More

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  11. Indian Cable Company (R)**

    Authors: Nambudiri, C N S; Raman, K S;

    Reference No: BP0054 Pages: 25 Published on: 1, January, 1974

    Abstract: The history of the largest cable company in India is presented in the background of the growth of the power generation industry. Illustrates the limitations of the strategies of companies in industries with close linkage to national plans, competition with different sectors of the industry, and its rapid adaptation of ... More

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