Reference No: BP0061(A)Pages: 22Published on: 1, January, 1975
Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More
Reference No: F&A0276Pages: 2Published on: 1, January, 1975
Abstract: This is an introductory case on cash flow planning. It can also be used to illustrate why the surpluses shown by the income statement under accrual accounting vary from the surpluses according to the cash flow statements. ... More
Reference No: P&IR0009Pages: 17Published on: 1, January, 1975
Abstract: The case refers to a public utility organization where the union had given notice for termination of the existing wage agreement. Since the two parties could not come to a bilateral agreement, the conciliation officer tried to mediate. The process of conciliation is described in the case. Students are expected ... More
Reference No: P&IR0073Pages: 10 Published on: 1, January, 1975
Abstract: This is a self study manual for assessing n ach, n power, n aff, and n ext. TAT Stores. Manual has to be used under the supervision of a psychologist or any expert on TAT scoring. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More