Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: OB0002Pages: 1 Published on: 1, January, 1975
Abstract: This is one of a series of cases describing the career background of a high?achievement oriented small industry entrepreneur. It is useful for studying the behaviour background of small industry entrepreneurs. ... More
Reference No: P&IR0054(C)Pages: 1Published on: 1, January, 1975
Abstract: The three cases refer to the problem of apprentice training not covered under the Apprentice Act, 1961. Case (A) relates to the situation where the apprentices in a department were able to produce output equivalent to that of regular employees but they were paid only a fixed stipend. The regular employees ... More
Reference No: F&A0257Pages: 7 Published on: 1, January, 1975
Abstract: Highlights the various considerations to be kept in mind while making a bonus issue in a company whose shares are not actively traded on the stock exchange. ... More
Reference No: F&A0274Pages: 9Published on: 1, January, 1975
Abstract: The company had to face a series of setbacks due to improper tie-ups with financiers in the unorganized sector. The case provides rich material for an exercise in planning for financial rehabilitation. It can also be used to stress the point that loans from financial institutions for liquidating existing debts ... More
