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List of Most Popular Cases

  1. ePuja: Seek, Discover, Get Blessed

    Authors: Patel, Malay R.; Karna, Amit;

    Reference No: CIIE0006 Pages: 17 Published on: 12, July, 2017

    Abstract: The case is about an online venture that enables believers to pursue their faith in the several Hindu gods and goddesses in India. The beliefs of the around 1.2 billion population of India in the divine, serve as a lucrative market for religious and spiritual services. Further, India is an ideal ... More

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  2. The Suraj Lamp Case: Real Estate Markets

    Authors: Pathak, Akhileshwar;

    Reference No: BP0410 Pages: 8 Published on: 12, July, 2017

    Abstract: Sale of real estate property requires registration of sale documents which prevents fraud of the same property being sold to multiple buyers. However, a means to avoid registration was devised and put to use in certain parts of North India. This involved creating a set of three documents - an ... More

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  3. Electronics for You

    Authors: Vasavada, Mukul; Chand, Vijaya Sherry ;

    Reference No: COMM0016 Pages: 17 Published on: 29, March, 2017

    Abstract: EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. ... More

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  4. Pradhan Chemicals: Connecting with the Community

    Authors: Sharma, Meenakshi;

    Reference No: COMM0015 Pages: 3 Published on: 1, February, 2017

    Abstract: The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He ... More

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  5. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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  6. Attention Passengers: Your Flight has been Delayed

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0014 Pages: 5 Published on: 4, January, 2017

    Abstract: The case explicates a situation wherein an international flight from Newark to Ahmedabad, with a stopover in Mumbai, is delayed during the final leg of its journey between Mumbai and Ahmedabad. The situation is further exacerbated by the fact that all international and domestic passengers are already on board when ... More

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