Reference No: MAR0194Pages: 8Published on: 1, January, 1978
Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More
Reference No: PROD0142(B)Pages: 13 Published on: 1, January, 1978
Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: CMA0456Pages: 17Published on: 17, December, 1977
Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More
Reference No: CMA0455Pages: 21Published on: 25, November, 1977
Abstract: The case deals with the feasibility of setting up an agro-industrial unit. It covers all the variables that need to be looked into for examining the financial and economic viability of the enterprise. ... More
Reference No: CMA0451Pages: 6Published on: 4, November, 1977
Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More
Reference No: CMA0452Pages: 5Published on: 4, November, 1977
Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More
Reference No: CMA0449Pages: 9Published on: 12, September, 1977
Abstract: The case deals with the interphasing between the Agricultural Refinance and Development Corporation (ARDC) and a commercial bank when the latter submits a scheme for refinance to the former. The case poses some questions which reflect the importance of the scrutiny of the scheme made by ARDC and the merits ... More
Reference No: CMA0445Pages: 8Published on: 16, August, 1977
Abstract: This case discusses the strategies of rural development in India pursued since the 1950s. These have been influenced by two distinct schools of thought. The first advocates profound structural changes, particularly those in land relationship, to promote growth with justice, and the second, advocates the need for tackling the immediate ... More