Reference No: BP0232Pages: 10Published on: 6, July, 1994
Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More
Reference No: CISG0019Pages: 11Published on: 11, April, 1994
Abstract: Development Bank of Singapore undertook a major business planning exercise in the mid 1980s, as a part of its overall strategy, to gain a distinct competitive advantage in the banking industry. The bank adopted a strategy to rely on IT to support its business strategy growth by concentrating equally on ... More
Reference No: CISG0018Pages: 9Published on: 22, March, 1994
Abstract: Landscape greenery and wide roads greet visitors as they enter the S$ 20 million, 7.8 hectare complex of warehouses in the Yap Chwee Hock Distribution Park (YCH DistriPark) in Tuas, Singapore. The YCH DistriPark is equipped with a high density racking system and a S$ 5.4 million state of the art storage and ... More
Reference No: P&IR0181Pages: 9Published on: 3, March, 1994
Abstract: The case is a simulation exercise on understanding manning norms for a few categories of workmen. With the changing environment coupled with technological progress, it is felt that productivity will need to be stepped up. The exercise will help participants to focus on manning requirements taking into account the changed ... More
Reference No: IMG0006Pages: 13Published on: 25, February, 1994
Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More
Reference No: PSG0067Pages: 27Published on: 23, February, 1994
Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More
Reference No: IMG0005Pages: 17Published on: 22, February, 1994
Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More
Reference No: MAR0301Pages: 12Published on: 16, February, 1994
Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More
Reference No: F&A0421Pages: 2Published on: 1, January, 1994
Abstract: Covers valuation of a foreign currency convertible bond containing embedded call and put options. Apart from issues in option valuation, the case raises issues of exchange rate and interest rate risk and highlights the true cost of borrowing for a company issuing a complex financial instrument. ... More
