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Most Popular cases

List of Most Popular Cases

  1. Dr. Swati Bhargava: The Nepal Earthquake, Travel to Ahmedabad

    Authors: Ravichandran, N;

    Reference No: QM0277 Pages: 13 Published on: 29, March, 2017

    Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More

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  2. Electronics for You

    Authors: Vasavada, Mukul; Chand, Vijaya Sherry ;

    Reference No: COMM0016 Pages: 17 Published on: 29, March, 2017

    Abstract: EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. ... More

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  3. Airports Economic Regulatory Authority of India: Fair Rate of Return for Airports

    Authors: Sinha, Sidharth;

    Reference No: F&A0536 Pages: 27 Published on: 29, March, 2017

    Abstract: An estimate of the fair rate of return on capital is a critical input into tariff regulation. A too high estimate will lead to high tariffs for consumers; a too low estimate will not provide adequate incentives for investment. The Airport Economic Regulatory Authority of India has issued a consultation ... More

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  4. Pradhan Chemicals: Connecting with the Community

    Authors: Sharma, Meenakshi;

    Reference No: COMM0015 Pages: 3 Published on: 1, February, 2017

    Abstract: The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He ... More

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  5. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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