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Most Popular cases

List of Most Popular Cases

  1. The Akal Academies

    Authors: Ghura, Amarpreet Singh; Chand, Vijaya Sherry;

    Reference No: RJMC0043 Pages: 16 Published on: 29, March, 2017

    Abstract: In July 2016, Baba Iqbal Singh Kingra Ji, Chairperson, The Kalgidhar Trust-Society (TKTS), a non-profit social development organization based in Himachal Pradesh, India, wanted a plan for expanding the rural school activities of TKTS. In 2012, TKTS had fixed a target of 500 academies with 250,000 students to be achieved by 2020. As of 2016, it ... More

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  2. Dr. Swati Bhargava: The Nepal Earthquake, Travel to Ahmedabad

    Authors: Ravichandran, N;

    Reference No: QM0277 Pages: 13 Published on: 29, March, 2017

    Abstract: The case describes the hardships faced by Dr. Swati Bhargava, an academician when she was stranded in Kathmandu, Nepal after an earthquake in April 2015. The Kathmandu airport was closed for operations after the earthquake. Even though Dr. Bhargava had a confirmed ticket to Ahmedabad via Delhi from Kathmandu by an ... More

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  3. Pradhan Chemicals: Connecting with the Community

    Authors: Sharma, Meenakshi;

    Reference No: COMM0015 Pages: 3 Published on: 1, February, 2017

    Abstract: The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He ... More

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  4. GEF India Private Limited: January 2011: Defining the Market Research Problem

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0488 Pages: 15 Published on: 19, January, 2017

    Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More

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