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Most Popular cases

List of Most Popular Cases

  1. Free Drug Distribution System in Bihar

    Authors: Mavalankar, Dileep; Ramani, K V; Srivastava, Amit Kumar;

    Reference No: CMHS0002 Pages: 8 Published on: 26, March, 2008

    Abstract: Government is the largest provider of health services in Bihar, but it has a long history of non-performance. With the change of government, the state decided to provide medicines free of cost for most common ailments to outdoor and indoor patients in all government health facilities. The purpose was to ... More

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  2. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

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  3. DISHA - Career @ Analytics

    Authors: Laha, Arnab Kumar; Das, M Sumita;

    Reference No: P&IR0203 Pages: 14 Published on: 4, March, 2008

    Abstract: The knowledge process outsourcing (KPO) industry employs some of the most highly skilled knowledge workers in India. The employees in this industry are mostly post-graduates and come from diverse backgrounds?engineering, economics, statistics, management, commerce, sciences,etc. Being an industry of recent origin the career paths of the employees in ... More

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  4. OBC Quota in Indian Institutes of Higher Education: A Cause for Concern or an Opportunity to Lead Social Change?

    Authors: Ravichandran, N; Chowdhry, Shonak R;

    Reference No: BP0322 Pages: 15 Published on: 25, February, 2008

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  5. Nirantar Agrasar Retail (A)

    Authors: Sinha, Piyush Kumar; Bhattacharya, Ishpit;

    Reference No: MAR0402(A) Pages: 23 Published on: 12, February, 2008

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  6. Simplifly Deccan: Evolution of Low Cost Carrier in India

    Authors: Bayon, Manoj; Ravichandran, N;

    Reference No: BP0321 Pages: 28 Published on: 2, January, 2008

    Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More

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  7. MakeMyTrip.com (A)

    Authors: Kar, Sanjay Kumar;

    Reference No: MAR0393(A) Pages: 21 Published on: 11, December, 2007

    Abstract: The case deals with strategy and launch plan of Indian operations of MakeMytrip.com (MMT)--an exciting online travel service provider. This case discusses challenges and opportunities existed in the online travel market during the launch phase. The management felt that there was plenty of opportunities but anticipated competition in ... More

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  8. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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  9. Pricing for Profit: ICICI Bank Credit Card

    Authors: Sahay, Arvind;

    Reference No: MAR0391 Pages: 2 Published on: 19, September, 2007

    Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More

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