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Most Popular cases

List of Most Popular Cases

  1. Great Northern Iron Ore Properties

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0518 Pages: 8 Published on: 1, December, 2015

    Abstract: The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial ... More

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  2. Lukhdhirji Engineering College, Morbi

    Authors: Vasavada, Mukul; Chand, Vijaya Sherry;

    Reference No: RJMC0038 Pages: 9 Published on: 17, November, 2015

    Abstract: The case describes the follow-up action taken by Lukhdhirji Engineering College, Morbi, after the principal and a few faculty members of the college had attended two management development programmes at the Indian Institute of Management Ahmedabad, with sponsorship from TEQIP-II (Technical Education Quality Improvement Programme), Government of Gujarat. The case ... More

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  3. All Aboard the Metro Rail? LTMRHL's Campaign for Stakeholder Support

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

    Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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  4. Navigators Logistics Company Private Limited

    Authors: Roy, Debjit;

    Reference No: PROD0312 Pages: 13 Published on: 24, September, 2015

    Abstract: Navigators Logistics Company was facing regular issues with the clients in terms of fluctuation in demand volumes and extended credit period. The spread of client transportation requirement was not consistent throughout the year and that was the major point of distress. Further, the process for handling internal transactions was manual ... More

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  5. Hippo on Twitter: Tracking Product Stock-outs in Retail Stores

    Authors: Abhishek;

    Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

    Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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