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Most Popular cases

List of Most Popular Cases

  1. Punjab National Bank (E)

    Authors: Murthy, K R S;

    Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

    Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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  2. Rohtas Industries Limited

    Authors: Bhattacharyya, S K;

    Reference No: F&A0113 Pages: 14 Published on: 1, January, 1976

    Abstract: The company is engaged in manufacturing a wide range of diversified activities like sugar, cement, vanaspati, chemicals, etc. The results of operations are published in the form of a consolidated balance sheet and profit and loss account. Questions are raised as to how useful these figures are to outside analysts, ... More

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  3. Tithwal Mills (G)

    Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

    Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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  4. Protein Foods Association

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

    Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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  5. Shipping Corporation of India Limited (B)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(B) Pages: 4 Published on: 1, January, 1976

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  6. Arun Ranganath Deshpande (F)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  7. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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  8. Indian Airlines (A)

    Authors: Balakrishnan, K;

    Reference No: BP0076(A) Pages: 12 Published on: 1, January, 1976

    Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 196871, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More

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  9. Food Corporation of India (D)

    Authors: Kulkarni, G R;

    Reference No: BP0091(D) Pages: 18 Published on: 1, January, 1976

    Abstract: Focuses on the personnel policy and organizational structure. ... More

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  10. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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