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Most Popular cases

List of Most Popular Cases

  1. Enterprising Farmer – A Source for Mobilizing Deposits – A Follow – Up

    Authors: Desai, B.M.;

    Reference No: CMA0350 Pages: 2 Published on: 30, December, 1975

    Abstract: The case is based on the enterprising farmer, who had increased his income, by making use of the credit facility provided by the bank. Agricultural Credit Advisor of the bank was wondering how to make use of such farmers for deposit mobilization. ... More

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  2. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  3. Socialization and Alienation (Parts I & II) **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

    Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

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  4. Phillips Transistor Radios

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

    Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

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  5. Arun Ranganath Deshpande (B)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(B) Pages: 7 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  6. Processes and Projects (India) Limited (B)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(B) Pages: 21 Published on: 1, January, 1976

    Abstract: In Case (B), described are the responsibilities and job description of a project manager (and the related information system). Some of the organizational problems arising out of the present project administration are presented. The case brings out the problem of reconciling conflicting objectives of technological development and project execution on ... More

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  7. Modern Bakeries (I) Limited (P): Objectives and Accomplishments

    Authors: Murthy, K R S;

    Reference No: BP0071 Pages: 21 Published on: 1, January, 1976

    Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More

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  8. Hindustan Tractors Limited (B)

    Authors: Murthy, K R S;

    Reference No: BP0069(B) Pages: 5 Published on: 1, January, 1976

    Abstract: The government can get involved in the management of an industry: 1) as an entrepreneur, 2) by nationalization or 3) by taking over the management under the Industries Act. The case gives the background for the state government to decide whether to recommend takeover or nationalization, or provide financial help to a sick ... More

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