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Most Popular cases

List of Most Popular Cases

  1. Kalyan Engineering Corporation Limited

    Authors: Ravichandran, N;

    Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

    Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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  2. Creative Exercises in Sales and Distribution Strategy

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0289 Pages: 2 Published on: 1, January, 1985

    Abstract: Five short exercises dealing with domestic and international sales and distribution strategy formulation. ... More

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  3. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  4. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  5. Mohan Verma at Panacea Pharma

    Authors: Lajmi, Ravi; Dixit, M R;

    Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

    Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

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  6. Eicher Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0198 Pages: 15 Published on: 1, January, 1987

    Abstract: The case describes the process by which the company was formed and how from a very weak financial and technical position it has developed into a leading firm in the tractor industry. The case provides the historical background of the organization and discusses in detail the nature of foreign collaboration ... More

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  7. The Superior Cement Company **

    Authors: Hegde, B K;

    Reference No: PROD0040 Pages: 10 Published on: 1, January, 1987

    Abstract: The main focus of the case is on improving work methods. The present work method results in low output per piece of equipment and poor utilization of equipment. The poor utilization of equipment (steam locomotives) suggests that the present level of output can be obtained by using only two locomotives ... More

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  8. Ashok Leyland Limited

    Authors: Dixit, M R;

    Reference No: BP0195 Pages: 16 Published on: 1, January, 1987

    Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More

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  9. The Supreme Electronics Limited

    Authors: Pandey, I M;

    Reference No: F&A0379 Pages: 8 Published on: 1, January, 1987

    Abstract: Focuses on the utility of financial ratios in assessing the financial health of a company. The case also intends to relate the operating performance and financial performance of the company by utilizing the concepts of operating and financial leverage. ... More

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