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Most Popular cases

List of Most Popular Cases

  1. Simplex Industries Limited

    Authors: Shukla, P R;

    Reference No: PROD0199 Pages: 6 Published on: 1, January, 1985

    Abstract: This case can be used for discussing the incentive scheme of direct workers. The incentive bonus compositions can be highlighted. The discussion can also be focused on setting up a new incentive scheme in an upcoming department. ... More

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  2. Lakshmi Bags Industries

    Authors: Balakrishnan, K;

    Reference No: F&A0375 Pages: 15 Published on: 1, January, 1985

    Abstract: Describes how inefficiencies and/or fraudulent practices seem to exist in several areas?procurement, processing, inventory, pricing, sales, etc. A newly recruited young MBA is asked to look into the problem areas by one of the oner Vice Presidents. After a preliminary investigation, the MBA is wondering what to do. ... More

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  3. Banwari Lal and Subir Bose

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

    Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

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  4. The Launching of Kranti

    Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

    Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

    Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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  5. Mohan Verma at Panacea Pharma

    Authors: Lajmi, Ravi; Dixit, M R;

    Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

    Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

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  6. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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  7. Eicher Tractors Limited

    Authors: Chaudhuri, Shekhar;

    Reference No: BP0198 Pages: 15 Published on: 1, January, 1987

    Abstract: The case describes the process by which the company was formed and how from a very weak financial and technical position it has developed into a leading firm in the tractor industry. The case provides the historical background of the organization and discusses in detail the nature of foreign collaboration ... More

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  8. Ashok Leyland Limited

    Authors: Dixit, M R;

    Reference No: BP0195 Pages: 16 Published on: 1, January, 1987

    Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More

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  9. Hindustan Brown Boveri Limited

    Authors: Pandey, I M; Bhat, Ramesh;

    Reference No: F&A0380 Pages: 7 Published on: 1, January, 1987

    Abstract: The objective of this case is to bring out clear-cut distinctions between profits, funds and cash. Participants are required to draw funds flow statements of the company for the years 1981-82 an1982-83. These statements could then be used to explain the differences in profits, funds and cash positions of ... More

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