Most Popular cases

Authors: George, P S;

Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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Authors: Gupta, V K; Devarshi, D N;

Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0246 Pages: 11 Published on: 7, February, 1973

Abstract: The case discusses distribution channels for fertilizer distribution in a cooperative organization. It tries to bring out factors relevant to building a distribution network. It specifically outlines functions expected from each level of the network. ... More

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Authors: Patel, D A;

Reference No: CMA0258 Pages: 7 Published on: 6, December, 1973

Abstract: In this case the credit needs of an agricultural farm, interested in modernization and mechanization, are studied. After giving details of the credit needs under different heads, this case raises the question of financing the firm and its credit-worthiness. ... More

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Authors: Patel, D.A.;

Reference No: CMA0256 Pages: 5 Published on: 6, December, 1973

Abstract: In this case a bank managers experiences in financing farmers for agricultural production are studied. The case also poses the problem of scrutinizing loan applications supervising farm-finance operations of the bank. ... More

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Authors: Desai, D K;

Reference No: CMA0260 Pages: 5 Published on: 6, December, 1973

Abstract: This case shows how PERT can be used in a loaning programme to reduce the time for completing the project. It also helps in planning and executing the loaning programmes more efficiently. ... More

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Authors: Patel, D.A.;

Reference No: CMA0257 Pages: 3 Published on: 6, December, 1973

Abstract: Mr. Dasappa plans to start a poultry farm after retirement. He applies to Jaya Bank for a loan of Rs.26,000 for starting a farm of 1,000 birds. The bank manager, after getting the veterinary surgeon's report, recommends the loan application to the head office. The agricultural finance division of the bank ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Maru, Rushikesh M;

Reference No: PSG0030(B) Pages: 3 Published on: 1, January, 1974

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Authors: Kuchhal, S C;

Reference No: F&A0219 Pages: 4 Published on: 1, January, 1974

Abstract: Emphasizes the issues in providing equity ownership to employees in a growing company. ... More

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