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Most Popular cases

List of Most Popular Cases

  1. Microsign Products

    Authors: Vohra, Neharika; Saxena, Siddharth;

    Reference No: OB0221 Pages: 8 Published on: 16, March, 2016

    Abstract: The case is about a micro to small manufacturing setup, Microsign, which has been in existence for the last thirty five years. Microsign has been growing year on year and generates a modest revenue of a little over 50 million. It proudly delivers highest quality products to its clients. The feature ... More

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  2. Computerisation of a Police Department in ASWI

    Authors: Verma, Sanjay;

    Reference No: CISG0132 Pages: 10 Published on: 17, March, 2016

    Abstract: Computerization of a government department is a very challenging process as it involves multiple stakeholders and power centers. Stakeholder identification as well as designing a system specific to the needs of a particular department can be a complex process. The computerization of police department in WKSWI was initiated in mid 90’ ... More

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  3. Cummins Generator Technologies India Limited: Building India's First Green Factory

    Authors: Varkkey, Biju; ; Soman, Chetan;

    Reference No: PROD0308 Pages: 29 Published on: 19, March, 2016

    Abstract: Cummins Generator Technologies India Limited (CGTIL) was in the process of setting up a world-class factory at Ranjangaon based on "lean" production principles. The project team, however, went a step ahead and married "green" with "lean". While lean is about taking the system inefficiencies out, the green is about harmony ... More

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  4. Wendt India Limited

    Authors: Bathini, Dharma Raju; Vohra, Neharika; Jaiswal, Manoj;

    Reference No: OB0219 Pages: 18 Published on: 19, March, 2016

    Abstract: Against the background of recession in 2007, the CEO of Wendt India Limited (WIL), a small and medium enterprise (SME) in the manufacturing sector, is challenged with aggressive growth targets set by the Group chairman. WIL has a culture that reacts to challenges in a creative way. In the past, in ... More

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  5. Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

    Authors: Abhishek; Dandotiya; Gunjan;

    Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

    Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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