Most Popular cases

Authors: Manikutty, S;

Reference No: BP0252 Pages: 27 Published on: 12, July, 1999

Abstract: The case describes the events leading to the quitting and subsequent arrest of the CEO of ITC, Mr. K.L. Chug. It examines the events with respect to (i) ITC's relationship with its British parent, BAT, and (ii) ITC's systems of corporate governance. ... More

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Authors: Raghuram, G; Banerjee, Bibek;

Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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Authors: Raghuram, G; Tripathy, Arabinda; Bhatt, Gunjan;

Reference No: PROD0246 Pages: 35 Published on: 12, September, 1999

Abstract: This case discusses a wide range of supply chain issues, ranging from procurement strategies, managing internal operations, to handing despatches to customers, handled at Coil AND sheet Steel Company Limited (CSSL). The implications of such an integrated look at these decisions are evident because of the tight linkages of material ... More

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Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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Authors: Raghuram, G; Banerjee, Bibek; Koshy, Abraham;

Reference No: MAR0325(B) Pages: 36 Published on: 27, September, 1999

Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More

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Authors: Banerjee, Bibek; Raghuram, G; Koshy, Abraham;

Reference No: MAR0325(C) Pages: 30 Published on: 27, September, 1999

Abstract: In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. By the end of 1998, the FoodWorld chain had expanded into 19 stores with hubs in Chennai, Bangalore and ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(B) Pages: 1 Published on: 28, October, 1999

Abstract: This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)" (MAR0329case. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(D) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(B) Pages: 2 Published on: 28, October, 1999

Abstract: The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0331 Pages: 4 Published on: 28, October, 1999

Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0329(A) Pages: 4 Published on: 28, October, 1999

Abstract: The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine. ... More

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Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(C) Pages: 4 Published on: 28, October, 1999

Abstract: The case adds to the data presented in Newlook (A), and Newlook (B) cases. ... More

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