Reference No: ECO0320Pages: 10 Published on: 1, January, 1991
Abstract: This case is based on a project prepared for the development of rural people in a taluka of Quilon district of Kerala. The project involves bodybuilding works for buses and other commercial vehicles under the cooperative form of organization. The cooperative society is expected to be formed by a group ... More
Reference No: F&A0411(A)Pages: 26 Published on: 1, January, 1991
Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More
Reference No: PROD0215Pages: 38 Published on: 1, January, 1992
Abstract: This case describes the maintenance organization, maintenance facilities, and maintenance requirements of passenger trains coming to Bombay Central. The objective of this case is to help understand the complexities of a maintenance setup operating under dynamic arrival of jobs for maintenance. ... More
Reference No: OB0188Pages: 3 Published on: 1, January, 1992
Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More
Reference No: PROD0222Pages: 8Published on: 1, January, 1992
Abstract: Gunny bags are used for packing of cement. Non-availability of gunny bags may result in building up of cement stock and ultimately affect the operation of the cement plant. Supplies over a long distance, as also other losses, affect the availability of gunny bags. The case describes such a situation ... More
Reference No: BP0231Pages: 7Published on: 1, January, 1992
Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More
