Most Popular cases

Authors: Nathan, S V; Bhandari, Labdhi R;

Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0377 Pages: 3 Published on: 1, January, 1986

Abstract: An introductory exercise in cost accounting which helps students to view the elements of costs from three different perspectives: 1) on a functional basis?manufacturing, selling, administration, research and development, etc; 2) on a traceability basis?direct versus indirect; and 3) on a behavioural basis?fixed versus variable. It is presented in an ... More

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Authors: Singh, Gurdev;

Reference No: CMA0632 Pages: 4 Published on: 1, January, 1986

Abstract: A minor irrigation project has been proposed for Dangri watershed area in Haryana. The case discusses the socio-economic and administrative profile of the area and identifies the need for installation of shallow tubewells by individual farmers. It also describes the financial environment and the likely impact the proposed investment would ... More

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Authors: Seetharaman, S P; Mukhopadhyay, Sipra;

Reference No: CMA0628 Pages: 9 Published on: 1, January, 1986

Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More

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Authors: Lajmi, Ravi; Dixit, M R;

Reference No: BP0194 Pages: 12 Published on: 1, January, 1986

Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More

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Authors: Srivastava, U K;

Reference No: CMA0462(B) Pages: 11 Published on: 1, January, 1986

Abstract: The case gives an insight into the appraisal process of term-lending institutions. It also indicates the ways through which the funding institutions insulate themselves against the sensitive variables. The case also includes a copy of the letter of intent actually issued by the term-lending institutions wherein a specific provision has ... More

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