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Most Popular cases

List of Most Popular Cases

  1. Market Research Corporation (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

    Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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  2. Reserve Bank (A)

    Authors: Goyal, R C;

    Reference No: P&IR0062(A) Pages: 13 Published on: 1, January, 1966

    Abstract: The case is about the problem of interpreting the definition of "workmen" as enunciated under the Industrial Disputes Act, 1947, and judging whether Class II employees of the bank were "workmen." ... More

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  3. Urmi Pharmaceutical Company (E)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

    Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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  4. Gujarat Pharmaceutical & Chemical Works

    Authors: Nambudiri, C N S;

    Reference No: BP0022 Pages: 14 Published on: 1, January, 1966

    Abstract: The case deals with the expressed objectives of retaining the small size of the business by the founder and chief executive of a pharmaceutical company with a record for rapid growth in the fast growing pharmaceutical industry. The case includes the history, growth and financial data of the company as ... More

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  5. Zenith Company

    Authors: Goyal, R C;

    Reference No: P&IR0085 Pages: 5 Published on: 1, January, 1966

    Abstract: An employee is dismissed on the charge of committing an act "subversive of discipline." ... More

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  6. Modern Cable Company (A) **

    Authors: Paul, S;

    Reference No: ECO0065(A) Pages: 7 Published on: 1, January, 1966

    Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More

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  7. TISCO-II

    Authors: Pathak, H N;

    Reference No: ECO0071(B) Pages: 10 Published on: 1, January, 1966

    Abstract: Tisco-II carries the story further. It raises the question: What should the Tatas do in the Fourth Plan? It discusses the same topics with greater emphasis on the government's economic policy and the company's strategy. ... More

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  8. Amul's Genesis and the General Manager

    Authors: Halse, Michael;

    Reference No: CMA0008 Pages: 5 Published on: 1, January, 1966

    Abstract: A summary of interviews with the Chairman and the General Manager of a major dairy in the cooperative sector. ... More

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  9. Indra Chemicals & Pharmaceuticals Limited **

    Authors: Kuchhal, S C;

    Reference No: F&A0001 Pages: 7 Published on: 1, January, 1966

    Abstract: Focuses on the place of public deposits in the financial structure of a company. Students can analyse the problem of the extent of reliance on this source of financing. ... More

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  10. Tariff Policy And Protection In India

    Authors: Pruthi, S P S;

    Reference No: ECO0117 Pages: 19 Published on: 1, January, 1966

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  11. Jay Bank **

    Authors: Shah, B G; Varshneya, K L;

    Reference No: F&A0033 Pages: 25 Published on: 1, January, 1966

    Abstract: The case relates to the consideration of a proposal for the merger of Jay Bank with Kohinoor Bank. It requires an assessment of factors relevant for putting a value on the worth of Jay Bank to Kohinoor with Jay Bank shares. The case also describes the motivation for the proposed ... More

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  12. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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  13. Kapila Chilling Centre **

    Authors: Patel, S M;

    Reference No: CMA0090 Pages: 7 Published on: 1, January, 1966

    Abstract: This case is on one of the aspects of functional management in dairying organisation viz. processing. The specific aspect covered in the case is chilling of the milk and its economics, and the alternatives for reduction of sourage. ... More

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