Most Popular cases

Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: ;

Reference No: PROD0144(D) Pages: 3 Published on: 1, January, 1978

Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More

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Authors: Menon, C D;

Reference No: OB0056(B) Pages: 6 Published on: 1, January, 1978

Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More

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Authors: Menon, C D;

Reference No: BP0120 Pages: 9 Published on: 1, January, 1978

Abstract: The interplay of power and politics in an organization unfolds around an episode arising from inter-union rivalry. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0196(A) Pages: 10 Published on: 1, January, 1978

Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More

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Authors: Ramani, K V;

Reference No: QM0132TEC(A) Pages: 5 Published on: 1, January, 1978

Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More

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Authors: Verma, Pramod; Mookherjee, S; Kamat, D S;

Reference No: P&IR0069(B) Pages: 5 Published on: 1, January, 1978

Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Cas(A) P&IR0069() deals specifically with the strike that took place in 1969. Case (B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political problems ... More

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