Most Popular cases

Authors: Menon, C D;

Reference No: OB0032 Pages: 3 Published on: 1, January, 1978

Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More

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Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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Authors: Korgaonker, M G;

Reference No: PROD0141 Pages: 3 Published on: 1, January, 1978

Abstract: Deals with the setting up of suitable incentives in a machine shop. It focuses on long? and short?term problems involved in adopting either individual or group incentive schemes in such shops. ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Balakrishnan, K;

Reference No: F&A0322 Pages: 28 Published on: 1, January, 1978

Abstract: The first of a set of three related cases, this case gives the historical background of the Tamil Nadu Handloom Weavers' Cooperative Society Limited (Cooptex) since its inception, and the objectives set for1971-1978 as part of an MBO system being introduced. ... More

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Authors: Misra, Pranesh; Garg, J M; Raghavachari, M;

Reference No: QM0144 Pages: 12 Published on: 1, January, 1978

Abstract: Deals with the design, collection, and analysis of data. The preference of IIMA students for certain types of magazines forms the basic theme of the case. Application of proper statistical techniques is stressed. ... More

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Authors: Jain, Vivek; Balakrishnan, K;

Reference No: BP0108(B) Pages: 5 Published on: 1, January, 1978

Abstract: Case (B) describes in detail a specific project and a mediumscale paper manufacturi unit which the family is considering. Relevant industry information is briefly sketched. The case raises the following issues: the desirability of the groups pursuing this project, considering the groups strengths and weakness and the paper ... More

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