Reference No: OB0032Pages: 3Published on: 1, January, 1978
Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More
Reference No: MAR0195Pages: 4Published on: 1, January, 1978
Abstract: Describes the recent entry of a textile machinery components manufacturer into the market, and discusses the old pricing strategy. The company needs a strategy with regard to pricing and other elements for introducing new products. The case can be used to illustrate alternative pricing strategies at the introductory and other ... More
Reference No: F&A0320Pages: 14Published on: 1, January, 1978
Abstract: The case describes in detail the costing system of a handloom development corporation. The immediate problem faced by the organization is the apparent overpricing of its silk sarees and the resultant inventory build-up. Students can suggest revised prices and evaluate the system from the point of view of cost ... More
Reference No: PSG0035Pages: 6 Published on: 1, January, 1978
Abstract: The case describes a visit to a sub-centre and the discussions the case writer had with the ANM about her work, her problems, and her relationships with the village dais. The problems of meagre medicine supply to the sub-centre and slack in demand for services have also been outlined. ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: P&IR0069(A)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More