Reference No: MAR0291Pages: 32Published on: 1, January, 1986
Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More
Reference No: PROD0040Pages: 10Published on: 1, January, 1987
Abstract: The main focus of the case is on improving work methods. The present work method results in low output per piece of equipment and poor utilization of equipment. The poor utilization of equipment (steam locomotives) suggests that the present level of output can be obtained by using only two locomotives ... More
Reference No: F&A0379Pages: 8Published on: 1, January, 1987
Abstract: Focuses on the utility of financial ratios in assessing the financial health of a company. The case also intends to relate the operating performance and financial performance of the company by utilizing the concepts of operating and financial leverage. ... More
Reference No: BP0199Pages: 15Published on: 1, January, 1987
Abstract: The Lakshadweep administration established a canning factory for tuna fish in the Minicoy Island in 1969 to achieve various socioeconomic objectives. A review in 1986 indicated that the factory was running in a loss because of low sales. The Lakshadweep administration faced the issue of utilizing the resources of the union ... More
Reference No: BP0197Pages: 24Published on: 1, January, 1987
Abstract: This case describes the information, planning, and control systems deployed by the Syndicate Agricultural Foundation and the Syndicate Bank for implementing their farm clinic programme. Background information has been given to enable students to appreciate the context of the systems described. ... More
Reference No: F&A0378Pages: 6Published on: 1, January, 1987
Abstract: The case deals with the following points: 1)To find how Reliable Texamill Limited (RTL) has raised funds to finance its activities in the past; 2)To evaluate RTL's estimate of bank borrowing for 1983, and its overall financial and operating plans; and 3)To explore the wisdom of proceeding with a rapidly expanding ... More