Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: PROD0192(B)Pages: 12 Published on: 1, January, 1985
Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More
Reference No: QM0200Pages: 8Published on: 1, January, 1985
Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decision making situation. ... More
Reference No: CMA0616Pages: 24Published on: 1, January, 1985
Abstract: This case deals with the problem of linkage between inputs distribution credit and credit given to the farmers by the banking institutions in India. Quantitative and qualitative data are provided to analyse this problem in the cooperative credit structure in a backward taluka in Sabarkantha district of Gujarat with a ... More
Reference No: F&A0374Pages: 4Published on: 1, January, 1985
Abstract: Deals with the process of full cost determination in a typical job order industry through a series of allocations, apportionments and absorptions. Sufficient data are provided for students to work out specific cost figures. However, the various steps and bases adopted by the company for its cost accounting can be ... More
Reference No: MAR0290Pages: 2Published on: 1, January, 1985
Abstract: Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An amicable and fair resolution of the dispute is required. ... More
Reference No: F&A0371Pages: 7 Published on: 1, January, 1985
Abstract: Highlights three issues relating to investment analysis: 1) determination of cash flows; 2) comparison of investment criteria, indicating the superiority of NPV; and 3) the concept and measurement of cost of capital. ... More
Reference No: P&IR0171Pages: 5 Published on: 1, January, 1985
Abstract: Refers to the system of grievance- handling in the Ahmedabad textile industry. A specific problem raised by a worker has been dealt within the case. Intervention by the union is also described. ... More
Reference No: QM0203Pages: 13Published on: 1, January, 1985
Abstract: Presents a problem the Indian Railways faces in deciding to introduce superfast trains. It illustrates the need for a simulation analysis in a complex situation. ... More
Reference No: MAR0286Pages: 2 Published on: 1, January, 1985
Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More
