Reference No: MAR0171(A)Pages: 13Published on: 1, January, 1976
Abstract: After many years of "ethical" promotion, Glaxo's syrup based tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More
Reference No: BP0076(A)Pages: 12Published on: 1, January, 1976
Abstract: Sets out the organizational arrangements in the Indian Airlines prevailing in 1968 71, and describes: a) the historical evolution of the corporation, b) relevant parts of the Air Corporation Act to indicate the governmental framework within which the organization operates, c) the organizational structure, and d) parts of the personnel policies. ... More
Reference No: QM0101(A)Pages: 6Published on: 1, January, 1976
Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More
Reference No: MAR0154(A)Pages: 9Published on: 1, January, 1976
Abstract: A large consumer products company, which relies on direct distribution to the retail level, is concerned about the selling skills of its sales force in a competitive environment. Sales training in the form of short refresher courses is being proposed to upgrade selling skills. ... More
Reference No: BP0081(E)Pages: 4Published on: 1, January, 1976
Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More
Reference No: F&A0263(C)Pages: 11Published on: 1, January, 1976
Abstract: The phenomenal expansion of SBI in terms of the number of branches, their geographical dispersion, and the areas of activities, necessitated a study of the organizational objectives and structure. The study broadly defined the objectives of the bank, profit, market penetration, and position of leadership in the market. To ensure ... More
Reference No: F&A0263(G)Pages: 11Published on: 1, January, 1976
Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More
Reference No: PROD0113Pages: 8Published on: 1, January, 1976
Abstract: The case deals with the operations in a bank branch. First, the customer services provided and the approximate service times are reviewed. Flow of vouchers pertaining to the customer services and the operations performed on the vouchers at various centres is presented in the form of flow charts. Numerical data ... More
Reference No: MAR0166Pages: 16 Published on: 1, January, 1976
Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like non spillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More
Reference No: P&IR0088Pages: 8Published on: 1, January, 1976
Abstract: The case deals with the problems of performance appraisal at the officer level. The system being used in the organization includes self- reporting, followed by ratings by the superior officer against a list of personality traits and job responsibilities. The organizational diagnosis indicates problems at the time of recruitment, work ... More
Reference No: QM0100(E)Pages: 16Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
