Reference No: MAR0280Pages: 17Published on: 1, January, 1983
Abstract: The case deals with the problem of communicating special features of a trademark referring to processing of fabric to the target audience. A comprehensive research was commissioned by the company for obtaining data on behavioural characteristics and awareness of advertising for this and similar processes. The focus is on the ... More
Reference No: CMA0584Pages: 45Published on: 1, January, 1983
Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More
Reference No: MAR0278Pages: 16Published on: 1, January, 1983
Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More
Reference No: CMA0599(A)Pages: 13Published on: 1, January, 1984
Abstract: Focuses on problems in achieving planned targets of the fisheries cooperative in terms of ownership of boats and harvesting of fish from the sea. ... More
Reference No: QM0195Pages: 3Published on: 1, January, 1984
Abstract: The case describes a problem faced by the President of Dharwar Drilling Society. In areas around Dharwar irrigation is essential for increasing agricultural production. The way to get water is through drilling. However, the well drilled may be dry, hence the farmers are reluctant to take a chance. The President ... More
Reference No: BP0171Pages: 16Published on: 1, January, 1984
Abstract: The Damodar Valley Corporation was set up in 1948 and was modeled after the Tennessee Valley Authority (TVA) in USA. The Case describes the origin of the DVC idea, its setup, and its experiences in the first two decades of operations. The Case raises the interesting question of how DVC was ... More
Reference No: F&A0340Pages: 4 Published on: 1, January, 1984
Abstract: Asian Food Products Limited is a company with excellent sales and profits. However, the managing director notices with concern the problems of liquidity and seeks help from a management consultant. The case contains data on policies, production costs, sales, etc. The focus is on distinction between liquidity and profitability and ... More
