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  1. Case (24)
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Most Popular cases

List of Most Popular Cases

  1. Flogging the Dead Horse : Should the Managing Agency System be abolished?

    Authors: Pruthi, S P S;

    Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

    Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

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  2. Printwell Press**

    Authors: Reynolds, J;

    Reference No: BP0008 Pages: 9 Published on: 1, January, 1965

    Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More

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  3. Rampur MPCS (B) **

    Authors: Kothari, K B;

    Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

    Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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  4. Hybrid Seed of Maize - A Price Negotiation **

    Authors: Desai, D K; Narayanan, A V S;

    Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

    Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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  5. Current Publications Private Limited

    Authors: Nangia, R;

    Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

    Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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  6. Advertisers India Limited

    Authors: Jain, Abhinandan K;

    Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

    Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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  7. Processes and Projects (India) Limited (A)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

    Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

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