Most Popular cases

Authors: Kureshi, Sonal; Sood, Vandana;

Reference No: MAR0412 Pages: 5 Published on: 8, January, 2010

Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(A) Pages: 7 Published on: 26, February, 2010

Abstract: The case deals with the branding exercise undertaken by Bank of Baroda in June 2005. It sets the context of the changing industry environment, and describes how the bank took the decision to undertake a repositioning exercise through a major transformation. At the same time, the top management recognized that changes ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

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Authors: Acharya, Prachi;

Reference No: MAR0414 Pages: 13 Published on: 26, March, 2010

Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More

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Authors: Biyani, Nagendra; Raghuram, G;

Reference No: CIPR0005 Pages: 30 Published on: 26, April, 2010

Abstract: This case focuses on the way forward for Hyderbad Metro Rail Ltd (HMRL) as of July 2009, when the earlier winning bidder had to be served with a termination notice due to non compliance towards financial closure. The top management of HMRL was considering various alternatives before them: 1) Whether the second ... More

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Authors: Barua, Samir K;

Reference No: F&A0484 Pages: 11 Published on: 25, May, 2010

Abstract: The case describes the decision making process followed by a large, listed company for selling a significant portion of their shareholding in another large listed company. The case discusses one of the largest offer-for-sale in the Indian capital markets. The case covers the Board processes associated with such a decision, ... More

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Authors: Manikutty, S;

Reference No: BP0333 Pages: 30 Published on: 28, May, 2010

Abstract: This case, "One Mission, Multiple Roads: Aravind Eyecare System in 2009" is a sequel to the earlier case, "Aravind Eyecare System: Giving Them the Most Precious Gift" (BP 0299). It describes the new challenges facing AECS in 2009. It presents the strategic choices facing a mission driven organization like AECS. For its future ... More

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