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Most Popular cases

List of Most Popular Cases

  1. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  2. Kumar Enterprises (A)

    Authors: Jain, Vivek; Balakrishnan, K;

    Reference No: BP0108(A) Pages: 10 Published on: 1, January, 1978

    Abstract: Case (A) describes the evolution of a familyowned business over fortyseven years, from paper trading to a multibusiness organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More

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  3. Dr Kana Muna Rajan

    Authors: Menon, C D;

    Reference No: BP0121 Pages: 4 Published on: 1, January, 1978

    Abstract: This biographical case concerns the life of a middleschool dropout who begins as a tea boy and rises to the post of industrial relations officer of his plant. En route he acquires degrees in commerce and law, becomes a member of a body of electronic engineers, and a registered ... More

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  4. IADP: Objectives and Organizational Structure **

    Authors: Sah, D C; ;

    Reference No: CMA0456 Pages: 17 Published on: 17, December, 1977

    Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More

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  5. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

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  6. Bureau of Staff Selection

    Authors: Saiyadain, M S;

    Reference No: OB0011 Pages: 7 Published on: 1, January, 1977

    Abstract: This case raises issues related to the introduction and actualization of the method of objective tests in the selection of personnel for government agencies. ... More

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  7. Hindustan Photo Films (C)

    Authors: Prahalad, C K; Thomas, Philip S;

    Reference No: BP0111(C) Pages: 18 Published on: 1, January, 1977

    Abstract: Describes the progress made by HPF from 1972 to 1976 under the new part-time chairman. ... More

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  8. General Products INC

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0161 Pages: 8 Published on: 1, January, 1977

    Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More

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  9. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

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  10. Getting a MESU Started

    Authors: Satia, J K;

    Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

    Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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