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Most Popular cases

List of Most Popular Cases

  1. Shri Mahila Griha Udyog Lijjat Papad

    Authors: Murthy, K R S;

    Reference No: BP0132 Pages: 26 Published on: 1, January, 1978

    Abstract: The case describes how Shri Mahila Griha Udyog Lijjat Papad, a registered society, functions as a successful organization blending a unique philosophy and a set of policies in various areas that are consistent among themselves and with the environment. The case raises issues on the need for changes with growth ... More

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  2. Times of India: A Campaign of Matrimonial Advertisements

    Authors: Mehta, S C; Parekh, Jayshree;

    Reference No: MAR0187 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More

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  3. Shyam Antolkar: Story of a Young Entrepreneur and His Role in the Satellite Instructional Television Experiment **

    Authors: Issac, Akkanad M;

    Reference No: OB0053 Pages: 6 Published on: 1, January, 1978

    Abstract: Deals with 1) the factors influencing the identification of products, the setting up of a small?scale industrial unit, and the motivation in entrepreneurial process; 2) a critical assessment of an entrepreneur??his relations with a major research (advanced technology) organization in the context of a time?bound national communication experiment. ... More

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  4. Lightwel Match Company

    Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

    Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

    Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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  5. Poona Fabricators Limited

    Authors: Menon, C D;

    Reference No: BP0120 Pages: 9 Published on: 1, January, 1978

    Abstract: The interplay of power and politics in an organization unfolds around an episode arising from inter-union rivalry. ... More

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  6. IADP: Objectives and Organizational Structure **

    Authors: Sah, D C; ;

    Reference No: CMA0456 Pages: 17 Published on: 17, December, 1977

    Abstract: The case describes the genesis of the Intensive Agricultural District Programme (IADP), introduced in 1960-61, covering programme objectives and strategy, and organizational design proposed under the programme. Based on empirical data, the case further provides the organizational structure as in operation in two districts. ... More

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  7. Programme Planning for Shivpur Urban Centre

    Authors: Satia, J K;

    Reference No: PSG0017 Pages: 11 Published on: 1, January, 1977

    Abstract: The Shivpur Urban Centre was the poorest performing centre. The authorities of FPAI wanted to know the reason for poor performance and asked two doctors to investigate the cause. This case describes the visit of these doctors to the centre and their interviews with the staff. They also visit one ... More

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  8. Ulaganath Madan

    Authors: Menon, C D;

    Reference No: BP0101 Pages: 7 Published on: 1, January, 1977

    Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More

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  9. Saptrishi Industrials

    Authors: Khurana, Rakesh; Dholakia, Nikhilesh;

    Reference No: MAR0192 Pages: 7 Published on: 1, January, 1977

    Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More

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  10. Raj Knitting Company

    Authors: Balakrishnan, K;

    Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

    Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

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