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Authors: Jain, Abhinandan K;

Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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Authors: Sheth, Shanti; Raghavachari, M;

Reference No: QM0080 Pages: 6 Published on: 1, January, 1977

Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More

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Authors: Prasad, R Venkataramana; Malya, M Meenakshi;

Reference No: QM0136 Pages: 1 Published on: 1, January, 1978

Abstract: Presents the decision problems encountered in setting up a stall at the funfair organized at IIMA. Customers had tries at dropping a coin into a bowl kept inside a bucket of water. Given several hypotheses on the nature of uncertainties (probability of successes and number of customers), issues on ... More

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