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Most Popular cases

List of Most Popular Cases

  1. Zeus India Limited

    Authors: Sachdeva, P S;

    Reference No: P&IR0086 Pages: 6 Published on: 1, January, 1976

    Abstract: The case deals with the linkages between recruitment systems, selection methods, placement decisions and evaluation of performance on completion of the probationary period. The need for systematic diagnosis and planning at each stage is highlighted so that the overall effectiveness of each officer/department can be improved. ... More

  2. Arun Ranganath Deshpande (F)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

  3. Neomer Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0155 Pages: 14 Published on: 1, January, 1976

    Abstract: This case deals with forecasting the demand for polypropylene staple fibre. Some data about the technical characteristics of this fibre vis-a-vis other synthetic fibres like cotton, wool, polyester, etc have been given to direct the determinations of the endusers. The case involves collection of data on behalf of the ... More

  4. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

  5. Closure-Cap Company

    Authors: Balakrishnan, K;

    Reference No: F&A0302 Pages: 2 Published on: 1, January, 1977

    Abstract: Outlines a process-costing problem to illustrate the treatment of normal loss and abnormal loss. Does not cover abnormal gain. Also involves treatment of equivalent units of loss and closing work-in-process. ... More

  6. Delhi Distributors (Private) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

    Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

  7. Gujarat Corporation

    Authors: Monappa, Arun;

    Reference No: P&IR0032 Pages: 19 Published on: 1, January, 1977

    Abstract: The case deals with the evaluation of two selection instruments, the IQ test and the written essay type test, on the basis of an organization's experience. ... More

  8. Janata Textile Corporation (B)

    Authors: Balakrishnan, K;

    Reference No: F&A0312(B) Pages: 3 Published on: 1, January, 1977

    Abstract: Gives additional information on losses to correct the accounting treatment followed in Case (A), where losses are ignored. Introduces the concepts of standard loss, abnormal loss, and abnormal gain. Excludes treatment of opening work-in-process. ... More

  9. The Tale of a Travelling Toaster

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

    Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

  10. Pragati Chemicals (B)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

    Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

  11. Raj Knitting Company

    Authors: Balakrishnan, K;

    Reference No: OB0044 Pages: 3 Published on: 1, January, 1977

    Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More

  12. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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